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Your Samsung TV is getting a conversational AI assistant for free - these models included

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Samsung announces the availability of Vision AI Companion.

Via a button on your remote, the new voice assistant can answer complex questions.

The AI-powered feature is available only in 2025 Samsung TV models.

Samsung is integrating its next-generation AI assistant directly into its 2025 TVs, featuring a dedicated AI button on the remote that provides access to conversational assistance -- not just standard voice commands. Called Vision AI Companion, the system is intelligent enough to engage in a natural, two-way dialogue with users, utilizing multiple AI models to support its cognitive capabilities.

Samsung wants its users to converse with their TVs' AI assistants -- conversations that extend beyond making streaming requests or quick Q&As.

Also: My favorite 8 smart home upgrades of the year (and why they've already paid for themselves)

Weeks after Amazon brought Alexa+ to Fire TVs and Roku Voice is received an AI upgrade, Samsung is jumping on the bandwagon with its Vision AI Companion. The system integrates several AI models to deliver an upgraded version of Bixby, including those developed through partnerships with Microsoft Copilot and Perplexity, to provide voice-controlled search and answer capabilities, as well as support for 10 languages.

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