TikTok viewers who are overwhelmed by AI slop, or who simply want less AI-generated content in their feed, may soon have a tool to see less of both.
The social media company said in a blog post that, in the coming weeks, it's testing a new slider tool under its Manage Topics settings, which will allow people to determine how much AI-generated content appears. "This means that people who love AI-generated history content can see more of this content, while those who'd rather see less can choose to dial things down," TikTok said in the post.
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In the same post, TikTok said it's also working on "invisible watermarks" that would label AI-generated videos as AI and that can't be removed when those videos are reposted.
The company said this will help it and other content providers identify AI-generated videos, even if those watermarks are not visible to viewers.
"'Invisible watermarks' add another layer of safeguards with a robust technological 'watermark' that only we can read, making it harder for others to remove," TikTok said in its post.
Lastly, TikTok said it's donating $2 million to a fund for organizations, including Girls Who Code, to make AI literacy videos as well.
Toning it down
TikTok isn't the only platform offering ways to curtail the flood of AI-generated content, particularly worthless AI slop, that many people are seeing in their social feeds.
Meta has ways to mute its AI tools and suggestions on its platforms, such as Instagram and WhatsApp. Pinterest has also added a feature similar to what TikTok is testing to reduce the amount of AI content you see.