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AI agents are about to change how you shop—here’s what that means

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By year’s end, more than half of consumers will use artificial intelligence agents for commerce. Fetch is betting it can make the experience seamless—and safe. Agentic artificial intelligence is coming, whether you’re ready for it or not. A PwC survey published earlier this year found that 88% of U.S. companies are beefing up their agentic AI budgets, and a broad majority have adopted AI agents in some capacity.