dynomight · updated Nov 2025 · economics
I recently asked why people seem to hate dating apps so much. In response, 80% of you emailed me some version of the following theory:
The thing about dating apps is that if they do a good job and match people up, then the matched people will quit the app and stop paying. So they have an incentive to string people along but not to actually help people find long-term relationships.
May I explain why I don’t find this type of theory very helpful?
I’m not saying that I think it’s wrong, mind you. Rather, my objection is that while the theory is phrased in terms of dating apps, the same basic pattern applies to basically anyone who is trying to make money by doing anything.
For example, consider a pizza restaurant. Try these theories on for size:
Pizza: “The thing about pizza restaurants is that if they use expensive ingredients or labor-intensive pizza-making techniques, then it costs more to make pizza. So they have an incentive to use low-cost ingredients and labor-saving shortcuts.”
Pizza II: “The thing about pizza restaurants is that if they have nice tables separated at a comfortable distance, then they can’t fit as many customers. So they have an incentive to use tiny tables and cram people in cheek by jowl.”
Pizza III: “The thing about pizza restaurants is that if they sell big pizzas, then people will eat them and stop being hungry, meaning they don’t buy additional pizza. So they have an incentive to serve tiny low-calorie pizzas.”
See what I mean? You can construct similar theories for other domains, too:
... continue reading