8.9 / 10
SCORE Samsung S95F OLED TV $3,098 at Amazon Pros Best picture quality I've ever tested
Reduces reflections better than other OLED TVs Cons It's expensive
Not as bright as the LG G5 in some cases
OLED, or organic light-emitting diode, is a display technology used in everything from iPhones to gaming monitors to high-end TVs. It's good and getting even better. In 2025, two OLED TVs stand out -- Samsung's S95F and the LG G5.
The LG G5 may be the brightest OLED I've tested, but the competitive Samsung S95F has something more useful -- the best anti-glare system I have yet seen. I also compared the S95F side-by-side to Samsung's 2024's S95D and found that the newer TV is able to preserve lit-room black levels and contrast in a way the previous model can't.
With breakthroughs such as "four stack" and blue phosphor, future TVs could be even brighter. If you want the most cutting edge TV you can buy right now, however, the Samsung S95F clinches the prize. Compared to the LG G5, the Samsung's superior gaming and bright room performance give it the best picture quality I've ever tested. Even so, at $3,300 for the 65-inch model, it may pay to wait a few months, because prices usually come down in the fall.
Samsung S95F OLED TV sizes, series comparison
I performed a hands-on evaluation of the 65-inch S95F but this review also applies to the other screen sizes in the series. All sizes have similar specs and should provide basically the same picture quality.
Matte finishes and a connection box
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