Mary Barra, Chair and CEO of General Motors (right to left), Mark Reuss, President, Sterling Anderson, Chief Product Officer, and Dave Richardson, Senior Vice President Software and Services Engineering at "GM Forward" on Wednesday, October 22, 2025 in New York.
DETROIT – A third high-profile technology executive is leaving General Motors amid a restructuring of the automaker's software and product businesses, CNBC has learned.
Baris Cetinok, GM senior vice president of software and services product management, will depart the company effective Dec. 12, the automaker confirmed Tuesday after an internal announcement to employees.
Cetinok is the third tech-turned-auto executive to leave GM in roughly a month as the company combines its vehicle software engineering and global product units under one organization, led by new Chief Product Officer Sterling Anderson.
"Baris has built a strong software product management team at GM. We're grateful for his contributions and wish him continued success. With hardware and software engineering unified under Global Product, we're integrating product management with engineering to accelerate the delivery of exceptional in-vehicle experiences," GM said in an emailed statement to CNBC.
Cetinok, who joined GM in September 2023 after stints with companies such as Apple , Microsoft and Amazon , could not immediately be reached for comment. The announcement of his departure comes a month after he described his position as "a product person's dream" in an interview with CNBC.
GM's senior vice president of software and services engineering, Dave Richardson, and its head of GM artificial intelligence, Barak Turovsky, have also left the company since October. Richardson was with GM for more than two years, while Turovsky was hired in March.