Key Takeaways Saraswati-Cook was an aerospace worker when she started her own podcast as a side hustle.
After entrepreneurs and public figures took notice, she realized the business’s growth potential.
This Side Hustle Spotlight Q&A features New York City-based entrepreneur Ginni Saraswati-Cook, 40, who is the founder and CEO of Ginni Media, an award-winning podcast production agency. Her side hustle hosting her own podcast, The Ginni Show, led to a full-time business, which has doubled revenue almost every year since launch and is projected to grow another 20% this year. Responses have been edited for length and clarity.
Image Credit: Courtesy of Ginni Media. Ginni Saraswati-Cook.
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What was your day job or primary occupation when you started your side hustle?
I was living in my home of 30 years, Melbourne, Australia, and my day job was as an aerospace worker at a leading airline manufacturer. Yep, I helped build wing components for a commercial jetliner. So technically, if you’ve ever been on a plane, you’ve possibly flown on something I helped create.
Don’t worry, I wasn’t producing podcasts and building wings at the same time (I’m not that kind of multitasker), I could barely keep my coffee hot while following safety procedures.
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When did you start your side hustle, and where did you find the inspiration for it?
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