From USAFacts breaking down big topics to the impact of Ebony’s Power 100, these brands are showing media at its best. Increasingly, the media and entertainment brands that thrive are ones that can build on their core business in creative ways. Two of the 2025 Brands That Matter honorees in the media and entertainment world—Ebony and Essence—are legacy Black publications that have grown their audiences and cultural cachet by building events around their flagship editorial product.