Samsung
TL;DR Samsung is hosting a special event at CES 2026.
We’re expecting the company to finally showcase the Galaxy Z TriFold in front of global audiences at the event.
The company is also expected to unveil its new flagship TVs, appliances, and other products at the event.
Samsung has officially announced a special event titled “The First Look” on January 4 at 10:00 PM ET (7:00 PM PST). The event kicks off two days before the official start of CES 2026 in Las Vegas.
What will Samsung announce? Samsung says the keynote will outline the company’s vision for its DX (Device eXperience) Division in 2026, along with new AI-powered customer experiences. But beyond the corporate strategy talk, all signs point to what fans are really waiting for — the global debut of the Galaxy Z TriFold and possibly its official US pricing.
Samsung
The event will be hosted by TM Roh, CEO and Head of the DX Division, with SW Yong, President of the Visual Display Business, and Cheolgi Kim, Executive Vice President of Digital Appliances. This indicates that Samsung will unveil a range of new devices and appliances at CES 2026. The company usually participates in the annual tech expo to announce its next-gen flagship TVs and display technology, smart home appliances and connected ecosystem upgrades, as well as AI-driven features across product categories.
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