Key Takeaways Jimmy Donaldson, also known as MrBeast on YouTube, has over 450 million subscribers on the platform.
Donaldson owns more than half of Beast Industries, a company that oversees various brands, including Feastables chocolate.
Jeffrey Housenbold, the CEO of Beast Industries, announced on Wednesday that the company is working on Beast Mobile, a new phone plan service.
The world’s top YouTuber — whose real name is Jimmy Donaldson but who goes by MrBeast on the platform — is planning to launch a mobile phone service called Beast Mobile. It will be a new business venture under his broader company, Beast Industries.
Jeffrey Housenbold, the CEO of Beast Industries, disclosed the news on Wednesday at The New York Times‘ DealBook Summit. Housenbold also said that Beast Industries was laying the foundation to expand into financial services.
“We’re also launching a phone company, Beast Mobile, and a financial services platform in there, wrapped in financial literacy and access to the world’s information, in making sure we’re doing good while doing well,” Housenbold said at the summit, per Business Insider.
Housenbold envisions Beast Mobile as a phone service brand tied to Donaldson, aiming to leverage his massive audience of over 450 million subscribers to sell wireless plans. The service would be part of his effort to expand beyond YouTube into more traditional businesses and consumer products.
Related: YouTuber MrBeast Makes More Money From This ‘Sweet’ Side Hustle Than From His Videos
Instead of building its own cell network, Beast Mobile is expected to operate as a mobile virtual network operator (MVNO), which means it would run on infrastructure from a major carrier such as T-Mobile or Verizon. The business would focus on branding, marketing and acquiring customers.
“The ultimate objective is to focus on the marketing and sales and outsource everything to a third party,” MVNO consultant Alex Besen told Business Insider earlier this year.
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