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How the CEO of Macy’s sees retail in a world of tariffs and shifting consumer habits (and how he gets ready for the parade)

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Tony Spring shares how the company is targeting the next generation of shoppers—and how he can’t obsess about things that are out of his control. It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consumer habits, and the constant flip between “wartime” and “peacetime” leadership. Tony Spring, Macy’s Inc. chairman and CEO, shares why his team is now on “version 27” of the company’s forecast and plan, and what it really means to court the next generation of shoppers.