Bad Dye Job
In my post earlier today on the then-breaking news that Alan Dye has left Apple to join Meta as chief design officer (a new title at the company1), I wrote:
It sounds like Dye chose to jump ship, and wasn’t squeezed out (as it seems with former AI chief John Giannandrea earlier this week). Gurman/Bloomberg are spinning this like a coup for Meta (headline: “Apple Design Executive Alan Dye Poached by Meta in Major Coup”), but I think this is the best personnel news at Apple in decades. Dye’s decade-long stint running Apple’s software design team has been, on the whole, terrible — and rather than getting better, the problems have been getting worse.
Dye’s replacement at Apple is longtime Apple designer Stephen Lemay. I’ve never met Lemay (or at least can’t recall meeting him), and prior to today never heard much about him. But that’s typical for Apple employees. Part of the job working for Apple is remaining under the radar and out of the public eye. What I’ve learned today is that Lemay, very much unlike Dye, is a career interface/interaction designer. Sources I’ve spoken to who’ve worked with Lemay at Apple speak highly of him, particularly his attention to detail and craftsmanship. Those things have been sorely lacking in the Dye era. Not everyone loves everything Lemay has worked on, but nobody bats 1.000 and designers love to critique each other’s work. I’ve chatted with people with criticisms of specific things Lemay has worked on or led at Apple (e.g. aspects of iPadOS multitasking that struck many of us as deliberately limiting, rather than empowering), but everyone I’ve spoken to is happy — if not downright giddy — at the news that Lemay is replacing Dye. Lemay is well-liked personally and deeply respected talent-wise. Said one source, in a position to know the choices, “I don’t think there was a better choice than Lemay.”
The sentiment within the ranks at Apple is that today’s news is almost too good to be true. People had given up hope that Dye would ever get squeezed out, and no one expected that he’d just up and leave on his own. (If you care about design, there’s nowhere to go but down after leaving Apple. What people overlooked is the obvious: Alan Dye doesn’t actually care about design.)
What I struggled with in the wake of today’s news is how to square the following contradiction:
Dye apparently left for Meta on his own; he wasn’t squeezed out.
Apple replacing Dye with Lemay seemingly signals a significant shift in direction, replacing a guy whose approach was almost entirely superficial/visual with a guy who’s spent his entire career sweating actual interaction details.
If Apple’s senior leadership would have been happy to have Dye remain as leader of Apple’s software design teams, why didn’t they replace him with a Dye acolyte? Conversely, if the decision makers at Apple saw the need for a directional change, why wasn’t Dye pushed out?2
The answer, I think, is that the decision to elevate Lemay wasn’t about direction, but loyalty. Why risk putting in a Dye-aligned replacement when that person might immediately get poached too? We know, from this year’s AI recruitment battles, that Zuckerberg is willing to throw almost unfathomable sums of money to poach talent he wants to hire from competitors. Gurman reported that Billy Sorrentino, a Dye deputy who has served as a senior director of design at Apple since 2016, is leaving for Meta with Dye.3 I don’t have any other names, but word on the street is that other members of Dye’s inner circle are leaving Apple for Meta with him. But those who remain — or who might remain, if they’d have been offered the promotion to replace Dye — simply can’t be trusted from the perspective of senior leadership, who were apparently blindsided by Dye’s departure for Meta. They wouldn’t have given Dye a prime spot in the WWDC keynote if they thought he might be leaving within months.
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