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How Clove sneakers is winning over healthcare workers with wacky food collabs

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Clove knows the way into healthcare workers’ hearts is through their bellies—and their feet. At first glance, Clove’s collaboration strategy may seem a little wacky. Why, you might ask, is a startup that makes sneakers for healthcare workers partnering with Land O’Lakes butter, Levain cookies, and Olipop prebiotic sodas?