How Clove sneakers is winning over healthcare workers with wacky food collabs

Clove knows the way into healthcare workers’ hearts is through their bellies—and their feet. At first glance, Clove’s collaboration strategy may seem a little wacky. Why, you might ask, is a startup that makes sneakers for healthcare workers partnering with Land O’Lakes butter, Levain cookies, and Olipop prebiotic sodas?