Target is ending a tough 2025 by launching a new store format in NYC it hopes will convince customers it’s a fun place to shop again. This week, a new fashion boutique quietly opened in SoHo. Much like its neighbors, H&M and American Eagle, the new shop features racks of affordably priced, trendy apparel. You’d be forgiven for thinking it was another fast fashion label, but it’s not: it’s Target.