GoKawiilAdidas CEO Bjørn Gulden Details Turnaround to $28.7B in Revenue
Adidas CEO Bjørn Gulden and SVP of Innovation Marc Makowski discussed how the company rebounded after severing ties with Yeezy in 2022. They credited a renewed focus on culture and performance for pushing Adidas to record 2025 revenues of $28.7 billion, outpacing rivals in the athletic apparel sector.
GoKawiil's interpretation of the reporting above, not reported fact.
The Yeezy split once threatened to sink Adidas financially and reputationally, making this recovery a notable case study in brand resilience after losing a marquee partnership. Its emphasis on blending cultural relevance with product innovation offers a model other legacy brands may look to replicate amid shifting consumer tastes.
- Adidas hit record 2025 revenue of $28.7 billion after the Yeezy fallout.
- Leadership credits a strategy combining cultural relevance and performance innovation.
- The comeback positions Adidas ahead of competitors in the athletic apparel industry.
Adidas Samba OG Sneakers — The Samba has been central to Adidas's cultural resurgence, bridging retro style with everyday versatility. It's a great way to see firsthand the design and cultural relevance the article discusses.a great everyday sneaker with classic style.
See Adidas Samba OG Sneakers on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-17
Published there as: “How Adidas found its place in culture again”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.