GoKawiilAdidas CEO Bjørn Gulden Details Turnaround to $28.7B in Revenue
Adidas CEO Bjørn Gulden and SVP of Innovation Marc Makowski discussed how the company rebounded after severing ties with Yeezy in 2022. They credited a renewed focus on culture and performance for pushing Adidas to record 2025 revenues of $28.7 billion, outpacing rivals in the athletic apparel sector.