GoKawiil
Tech News
Speaking at the Fast Company Innovation Festival in New York, Adidas CEO Bjørn Gulden explained that removing executives and managers who habitually blocked new ideas was central to reviving the company after a difficult stretch. He framed this cultural shift in leadership as the main driver behind Adidas's recent recovery.
Adidas CEO Bjørn Gulden and SVP of Innovation Marc Makowski discussed how the company rebounded after severing ties with Yeezy in 2022. They credited a renewed focus on culture and performance for pushing Adidas to record 2025 revenues of $28.7 billion, outpacing rivals in the athletic apparel sector.
Fast Company's latest coverage examines how major companies including Walmart, Meta, Anthropic, and Adidas are ramping up the pace at which they adopt and deploy AI tools across their operations. The piece follows an earlier editor's note describing executives as struggling to keep pace with AI-driven change, based on a CEO survey the publication conducted.