Have you ever just wished you could watch Instagram Reels right on a TV? Maybe? Well, if so, you're in luck. Meta has launched an Instagram app exclusively on Fire TV. It will be solely for "short-form video content," so Reels. TikTok launched an app on Fire TV in 2020 before rolling it out to other platforms.
Instagram and Fire TV users can download the former through Amazon's App Store. It can either link to an existing account or have a separate account just for TV. The app can hold up to five different Instagram accounts — and time spent factors into any limits on teen accounts.
"Our mission is to get you to the world’s best content fast, and we’re thrilled to welcome Instagram to Fire TV," Fire TV vice president, Aidan Marcuss, said in a statement. "We’re committed to keep pushing the boundaries of entertainment on customers' biggest screens — the Instagram team has built an awesome experience, and we’re excited to be the first place to offer it. We can’t wait to see what customers think."
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For now, Reels are separated into different channels, such as sports highlights or hidden travel gems. Reels also play automatically, so you don't have to swipe between content on the screen. According to Meta, the app is still being tested, so these formats might change in the future.
Instagram users in the US can now get the TV app on Amazon's Fire TV Stick HD, 4K Plus and 4K Max (first and second generation). It's also available on the Fire RV 2-Series, 4-Series, and Omni QLED Series. However, Meta says that the Instagram App for TV should be available on more devices and in other countries after this initial testing round.