WIth OpenAI’s new app store now open, design execs at Canva, Figma, Adobe, and Target explain their first integrations into ChatGPT and answer the question: What even is an app when it’s part of a conversation with AI? When Apple launched the App Store in 2008, it was impossibly influential to the future of the internet. The all-powerful world wide web was sliced and diced into bite-sized apps oft-dubbed Web 2.0. What followed was not just software that fit in your pocket. From TikTok to Uber, these camera-wielding, GPS-integrated, cloud-connected platforms changed the way we lived.