JetBlue opens its first airport lounge to compete in the luxury lounge boom

JetBlue’s new BlueHouse lounge, now open at JFK airport, is designed as a hyper-local respite for the airline’s most loyal travelers. A new hotspot just opened in New York—and it’s in terminal 5 of John F. Kennedy International Airport. BlueHouse, a 9,000-square-foot space exclusively available to select JetBlue Airways customers, welcomed its first guests at 5 a.m. this morning as the airline’s first foray into the pitched battle for lucrative premium fliers.