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80% of Apple Watch users who step up exercise now push past Quitters Day, study shows

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Nina Raemont/ZDNET

ZDNET's key takeaways

Apple Watch users keep their activity level up through January.

Most of these users maintained that level through spring.

The watch could be a helpful activity motivator.

The first week of January is usually the time when people go all in on self-development. Whether they're committing to eating cleaner or getting more active, resolutions for diet and exercise abound.

Also: I've tested every new Apple Watch in 2025 - here's why the best model for you isn't the Ultra

Could a smartwatch keep people faithful to their New Year's resolutions? A recent data analysis says yes.

Quitters Day

The analysis of approximately 100,000 participants in the Apple Heart and Movement Study shows that Apple Watch users were able to maintain exercise momentum through "Quitters Day," also known as the second Friday of January, when people begin to give up on their resolutions.

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