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Key Takeaways A single word cuts through noise and helps you define progress when life gets complicated.
Wins are not always measurable; the most meaningful ones quietly reshape priorities and perspective.
As 2026 gets started, I keep coming back to one thing.
One word.
At the beginning of last year, I chose WIN as my word of the year.
That decision took longer than I expected.
Picking a word sounds simple. It is not.
I have done this every year for a long time, and every time I am reminded why I keep coming back to it. Choosing a word forces clarity. When everything is important, nothing is. A single word creates direction when motivation fades and priorities compete.
This year, I wanted a word big enough to push me and broad enough to grow with me. I did not want something narrow or overly clever. I wanted something that could apply to business, family and personal growth without boxing me in.
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