GoKawiilApple Creator Studio was unveiled earlier this week as a new bundle of powerful creative apps. Despite pushback from some users tired of subscriptions, I think this new Apple offering could be exactly what many of us have long asked for. Here’s how.
Nobody loves subscriptions. But as far as subscriptions go, Apple Creator Studio seems to offer a ton of value for a low price. The pricing of $12.99/month, and only $2.99/month for students and educators, is hard to complain about when you add up all of the pro tools included.
Ultimately though, I don’t want to argue whether the new bundle is worth it financially. That answer will vary a lot depending on your budget and creative needs.
But where I think Apple Creator Studio looks like a clear success is in what it means for the future of creative work on the Mac and iPad.
Apple products, and the Mac especially, have long been beloved by creators. That’s one reason I think the ‘Behind the Mac’ ad campaign is so spot-on.
And not too long ago, for a season, there was concern over Apple neglecting the creative community. The company didn’t seem to be investing as much into its pro apps, and for far too long apps like Final Cut and Logic didn’t exist on the iPad at all.
But Apple has course-corrected. For the last few years, Apple’s tools have steadily improved and expanded with features for both professionals and “prosumers” alike.
And Apple Creator Studio seems to be the company’s way of going all-in on that effort.
Apple wants creators to use the Mac and iPad, and it’s doubling down on making creative tools available and accessible to a wide array of users. It’s building powerful new features into its existing apps, and even expanding new apps to the iPad.
Subscriptions that work best need to offer ongoing value to subscribers. And based on Apple’s last few years of output, I fully expect Apple Creator Studio to deliver on that front.
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