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Key Takeaways The risks of ignoring your gut usually outweigh the price of following it.
Instinct can save your business when strategy isn’t enough.
You can’t rely on instinct alone, but you can’t ignore it either.
Last year, my neighborhood in Seattle was hit with a bomb cyclone. It’s exactly as bad as it sounds: 80 mph winds and 150 ft trees that can crush a house like a toothpick.
This particular night, the wind was wailing louder than I’ve ever heard it before or since. Whole branches were flying across the yard. Huge trees were swaying violently, bending farther than seemed possible. I remember looking into my neighbor’s yard and turning to my wife to say, “If I don’t get them out of their house, they’ll be dead by morning.”
I can’t tell you why I felt this so strongly. I just knew it in my gut.
Related: How to ‘Trust Your Gut’ With Confidence, According to an Expert on Intuition
The risks of ignoring your gut usually outweigh the price of following it
With that, I ran to my neighbor’s house. Going out in the dark was risky, but nothing compared to what I feared would happen if I didn’t.
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