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Published: Jan 13, 2026
The return of WYSIWYG
When I was around 10 in the late 90’s, I vividly remember one specific sleepover. We had sat down at my friend’s computer and he turns to me and says “want to see something cool?”. With a couple clicks, we were looking at the source code for the website. He then saved the page to his computer, made some edits, and suddenly the background of the website was a blinding pink.
This moment burned into my mind because it was the first moment I realized that the world around me wasn’t static, that anyone could change it.
Around that time, tools like Frontpage and Macromedia Flash gave rise to a really important concept: What You See Is What You Get. WYSIWIG. These editors contributed to an explosion in accessible creativity on the internet, and contributed to an era of optimism about the human creative spirit at the intersection of technology and the arts.
And like a trend, I feel like this might be happening again right now because of tools like Claude Code.
It’s WYSIWYG all over again, but this time it’s what you say is what you get.
Anyone can now describe a website to their computer, and it materializes. No code written. Just words.
This future is a past I’ve been waiting for. It’s bringing back something we collectively gave away in the 2010’s when the algorithmic feed psycho-optimized its way into our lives: being weird.
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