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The new ‘Gourmet’ logo is an acquired taste

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‘There’s a bit of a shit-stirring energy,’ says cofounder Alex Tatusian. A self-described “rat pack” of five “food-loving journalists” just bought the trademark to the defunct food magazine Gourmet, updated it for the modern reader, and brought it back as an online newsletter—all without consulting the magazine’s former publisher, Condé Nast. And if you didn’t know that already, you might’ve been able to guess it from the publication’s new wordmark.