Dubai-based restaurant reservation startup Eat App aims to make India a focal point of its business with new fundraising, an acquisition, and partnering with Swiggy to sell a solution to restaurants to aggregate reservation data and grow their business based on that.
The company said that it has raised $10 million in a Series B extension round led by PSG Equity through its portfolio company Zenchef SAS. Notably, this amount is larger than the startup’s original Series B round of $6 million in 2022. With this fundraiser, Eat App has now raised over $23 million in funding to date.
The company, which has been around for more than a decade, has been present in over 92 countries, serving more than 5,000 restaurants and $12 million in ARR. However, in the last 12 months, India has been a central focus for the company as it scaled to over 2,000 restaurants in the country.
India’s food service industry is set to reach over $85 billion by 2028, according to industry reports, with dine-in making more than half of it. Restaurants are relying on walk-ins and separately managing their reservations coming from sources like Zomato, Swiggy, and EazyDiner.
Image Credits:Eat App
To achieve scale, Eat App acquired a rival called ReserveGo and partnered with a recently listed food and grocery platform, Swiggy, to upsell its restaurant product.
ReserveGo was built by Vijayan Parthasarathy in 2022. Parthasarathy has had a storied history in the restaurant reservation industry. Prior to ReserveGo, he built a similar platform called inResto in 2014, which was acquired by Times Internet-owned Dineout in 2015. In 2022, Swiggy acquired Dineout from Times Internet.
Eat App acquired ReverseGo in mid-2025, which was serving over 1,000 restaurants at that time. Parthasarathy told TechCrunch that the platform has averaged handling 5 million reservations per month for the last 12 months without having any downtimes.
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Eat App also partnered with Swiggy to market its product to restaurants for upselling, which has taken the total restaurant tally for the startup over 2,000, with over 8 million covers served until the year’s end through various platforms. For comparison, Swiggy’s Dineout platform alone catered to over 23.8 million covers in 2025.
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