Apple reportedly plans to make a major pivot with Siri in iOS 27. According to Mark Gurman at Bloomberg, Apple is developing its first chatbot with a version of Siri that will replace the existing experience.
From Bloomberg’s latest report, detailing a major directional shift for Apple’s AI efforts:
Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race dominated by OpenAI and Google. The chatbot — code-named Campos — will be embedded deeply into the iPhone, iPad and Mac operating systems and replace the current Siri interface, according to people familiar with the plan. Users will be able to summon the new service the same way they open Siri now, by speaking the “Siri” command or holding down the side button on their iPhone or iPad.
The key distinction between Siri as it has existed since 2011 and this newly reported version is that it will adopt the chatbot style of interaction popularized by ChatGPT.
The unannounced Siri overhaul will reportedly be revealed at WWDC in June as the flagship feature for iOS 27 and macOS 27. Its release is expected in September when Apple typically ships major software updates.
While Apple plans to release an improved version of Siri and Apple Intelligence this spring, that version will use the existing Siri interface. The big difference is that Google’s Gemini models will power the intelligence. With the bigger update planned for iOS 27, the iOS 26 upgrade to Siri and Apple Intelligence sounds more like the first step to a long overdue modernization.
Gurman reports that the major Siri overhaul will “allow users to search the web for information, create content, generate images, summarize information and analyze uploaded files” while using “personal data to complete tasks, being able to more easily locate specific files, songs, calendar events and text messages.”
Apple doesn’t grant existing chatbots this level of system access. Gurman shares additional details of how Apple’s OS will integrate with the “new new” Siri:
More significantly, Siri will be integrated into all of the company’s core apps, including ones for mail, music, podcasts, TV, Xcode programming software and photos. That will allow users to do much more with just their voice. For instance, they could ask Siri to find a photo based on a description of its contents and edit it with specific preferences — like cropping and color changes. Or a user could ask Siri within the email app to write a message to a friend about upcoming calendar plans.
People are already familiar with conversational interactions with AI, and Bloomberg says the bigger update to Siri will be support both text and voice. Siri already uses these input methods, but there’s no real continuity between sessions.
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