Apple’s road to putting AI magic in its products has been a bruising one, but the company has precendent for turning being late into a strategic advantange. Apple will turn its Siri assistant into a full-fledged chatbot by next year. The company is working on a personal AI device to compete with the one OpenAI is building with Jony Ive. And Apple is putting control over its AI strategy into new hands within the company. So say a flurry of new reports, all advancing the larger story that Apple is doing what it can to get itself back in the AI race.