A look at the future of work from the woman who invented the gig economy In 2008, we published the first listing on a bare-bones website called RunMyErrand.com: a single task, posted by someone who needed help, to be completed by an individual who had opted into making their time and abilities available. At the time, it was an untested idea, launched in the midst of the worst financial downturn in a generation, and there was no established language for what we were building. The term “gig economy” did not yet exist, and there was no widely accepted model for how a person in need might hire a stranger through a digital marketplace to complete a unit of work.