GoKawiilFeaturing Jon Goss, CEO, The Lighthouse, part of Whalar Group; Nadya Okamoto, Cofounder and Chief Marketing Officer, Pie and Alicia Yoon, Founder and CEO, Peach & Lily Influencer marketing has become an essential part of the branding mix—but the playbook is changing fast. As audiences grow savvier, creators become more influential, and the line between advertising, entertainment, and community continues to blur, brands have to rethink what makes a creator partnership actually work. This panel will unpack what comes next for the creator economy—and what brands need to know to keep up. From choosing the right creators and building partnerships that go beyond a single post to creating content that’s truly authentic, they’ll explore the strategies that break through, the metrics that matter, and why the best influencer marketing may not look like influencer marketing at all.
The creator strategies every brand needs now
Why This Matters
As influencer marketing matures, brands can no longer rely on one-off sponsored posts; the panel highlights how creator partnerships must evolve into deeper, more authentic collaborations to resonate with increasingly savvy audiences. This shift matters because it signals a broader change in how marketing budgets and strategies are allocated across the industry, impacting both brands and the creators they work with.
Key Takeaways
- Successful influencer marketing now requires long-term, authentic partnerships rather than single sponsored posts.
- Brands need to rethink metrics and strategies as the line between advertising, entertainment, and community continues to blur.
- The most effective creator marketing may not look like traditional influencer marketing at all.
Get alerts for these topics