GoKawiil
Tech News
OpenAI has expanded its influencer marketing, more than doubling sponsored Instagram posts for ChatGPT from 61 in June to 141 in August, according to HypeAuditor data cited by Business Insider. The company is reportedly pitching parenting, fitness and tech creators, urging them to frame ChatGPT as useful for everyday life and business rather than address AI safety worries directly.
A growing number of TikTok creators are being paid by brands to produce content that mimics organic user videos while hiding its promotional nature, according to reporting from The Wall Street Journal. Creators like Ceci Beck and Brooks Langford say they earn between $1,000 and $6,000 a month from this work, and one campaign manager reportedly told a creator to deny that a video was sponsored when asked directly.
Executives from Whalar Group's The Lighthouse, Pie, and Peach & Lily convened to discuss how influencer marketing is evolving beyond traditional sponsored posts. The panel addressed how brands should select creators, structure longer-term partnerships, and produce content that feels genuine rather than promotional.
Noise, a marketing platform that lets anyone with a smartphone create sponsored content for brands and get paid per view, has raised a $5.5 million seed round led by Capital Midwest, M25, and Grishin Robotics, bringing total funding to $7.2 million. The app connects brands seeking scalable content campaigns with a pool of over 1.5 million creators across TikTok, Instagram, Facebook, and YouTube, handling briefs, payments, and sourcing automatically. Founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber, the company says its top creators earn six figures annually.