GoKawiilEU Commission proposes Digital Fairness Act targeting loot boxes and dark patterns
The European Commission published a draft Digital Fairness Act that would regulate online manipulation, including banning gambling-like loot box mechanics for minors, requiring opt-outs for addictive design features like autoplay and endless scrolling, and mandating clearer influencer ad disclosures. The proposal also targets misleading pricing claims, unfair personalized ads aimed at children, and hard-to-cancel subscriptions.
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The Commission claims the rules could save EU consumers up to €13.7 billion annually, suggesting regulators see substantial financial harm in current design practices across gaming and social platforms. If enacted, the law could force major changes to how games, apps, and influencer marketing operate within the EU, potentially setting a template other regions follow, though the proposal still needs approval before becoming binding law.
- EU's Digital Fairness Act targets loot boxes, dark patterns, and addictive app features
- Influencers would face stricter rules on disclosing advertising to protect children
- Commission estimates consumer savings of up to €13.7 billion per year if adopted
Source: theverge.com — Jess Weatherbed, 2026-11-11
Published there as: “Loot boxes, influencers, and addictive features face an EU crackdown”
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