Anthropic said today that its AI assistant Claude will not carry advertising of any kind -- no sponsored links next to conversations, no advertiser influence on the model's responses, and no unsolicited third-party product placements -- calling Claude a "space to think" that should remain free of commercial interruption. The announcement comes days after Anthropic's chief rival, OpenAI, announced plans to bring ads to some of its ChatGPT offerings.
Anthropic said its internal analysis of Claude conversations found that a significant share involve sensitive or deeply personal topics. An advertising-based model would also create incentives to optimize for engagement and time spent rather than usefulness, Anthropic said, noting that the most helpful AI interaction might be a short one that doesn't prompt further conversation.
Anthropic generates revenue from enterprise contracts and paid subscriptions. The company said it is exploring agentic commerce -- Claude handling a purchase or booking on a user's behalf -- but stressed that all such interactions should be user-initiated, not advertiser-driven. Anthropic has also brought AI tools to educators in over 60 countries and said it may consider lower-cost subscription tiers and regional pricing.
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