You’re definitely going to watch Rocket’s Super Bowl ad. The company made sure of it

The real estate company concocted a triple threat of a commercial by combining celebrity, emotions, and a $1 million home giveaway. Prices for a 30-second spot during the Super Bowl on NBC this year averaged $8 million. For the privilege of paying that, advertisers are required to spend an additional $8 million to buy ad time on other NBC sports broadcasts and the 2026 Milan Cortina Winter Olympics.