How TikTok became the front row to the 2026 Winter Olympics

Thanks to relaxed social media rules, athletes are vlogging their travel, training, meals, and downtime straight from the Olympic Village. Friday is the opening ceremony for the 2026 Winter Olympics. But, if you’ve spent any time on TikTok over the past week, you might have already got a sneak peek at some behind-the-scenes content courtesy of the athletes themselves.