Since Apple finally put its mysterious and long-suffering Project Titan out to pasture, we've wondered what a Jony Ive-designed Apple Car might have looked like. Today, we might have a clue. This, though, is no Apple Car. It's the Ferrari Luce ("light" in Italian), the actual name for the EV formerly known as Elettrica, and I'm fresh from getting a walkthrough of the thing from Sir Ive himself. At a glance things look like you might have expected, but there are a few surprises here.
While Ferrari has sold hybrids in some form or another since 2013's LaFerrari, Luce (née Elettrica) will be the company's first all-electric machine. We got our first look underneath back in October, when we saw the chassis, battery pack and other details that pointed to this being a larger, more family-friendly machine than your average Ferrari. Last week, I got a look at the next major component, the interior, which comes courtesy of LoveFrom.
LoveFrom is the house that Jony Ive founded after leaving Apple in 2019. The obsessive design firm, which currently numbers about 60 employees, was acquired by OpenAI for $6.5 billion last year. LoveFrom has thus far taken on a medley of projects, like the $60,000 Linn Sondek LP12 turntable, but the Luce could be among the company's biggest projects so far — at least in terms of literal dimensions.
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If you're familiar with the designs that Apple produced under Ive's tenure, particularly in the era beginning with the iPhone 4, you'll feel right at home here. The overall aesthetic is one dominated by squircles and circles, all with absolute, minute perfection and symmetry.
Ferrari Luce interior designed by LoveFrom (Ferrari)
At first blush, it's a bit clinical, but dig deeper, start poking and prodding, and you'll see there's a real sense of charm here. Fun little details and genuinely satisfying tactility begin to reveal themselves. The key, for example, has a yellow panel with an E Ink background. Push the key into the magnetized receiver in the center console, and the yellow on the key dims, moving across to glow through the top of the glass shifter. It’s meant to symbolize a sort of transference of life.
The shifter isn't the only thing that's glass. There are 40-odd pieces of Corning Gorilla Glass scattered throughout the cockpit, everything from the shifter surround to the slightly convex lenses in the gauge cluster. What isn't glass is aluminum, much of it anodized in your choice of three colors: gray, dark gray and rose gold.
Yes, all that sure does sound like I'm writing about a new iPhone and not the latest Ferrari. But where Apple has been pruning every physical control it possibly can from its devices lately, LoveFrom will insert some great tactility in the Luce. The shifter moves through its detents satisfyingly, the air vents open and close with a clear snick and the paddles behind the steering wheel pop with a great feel.
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