Creator, Entrepreneur and Philanthropist Jimmy Donaldson, also known as MrBeast, speaks onstage during the 2025 New York Times Dealbook Summit at Jazz at Lincoln Center on December 03, 2025 in New York City.
The world's largest YouTuber by subscriber count, Jimmy Donaldson, better known as MrBeast, has acquired the financial services app Step, marking his company's entry into fintech with a focus on serving younger users.
Step is advertised as an all-in-one money app for teens and young adults to manage money, build credit and access financial tools. The app will operate under the umbrella of Donalson's company, Beast Industries.
"Nobody taught me about investing, building credit, or managing money when I was growing up. That's exactly why we're joining forces with Step," MrBeast told his millions of fans on Monday. "I want to give millions of young people the financial foundation I never had. Lots to share soon."
Beast Industries did not disclose how much it paid for Step. CNBC contacted the company for comment but did not receive a response by publication.
Beast Industries has been fundraising over the past year, including a recent $200 million investment from Bitmine Immersion Technologies, the largest corporate holder of the cryptocurrency Ether and chaired by Fundstrat's Tom Lee.