How women’s skiwear falls short when it comes to actually skiing

Many fast-fashion collections are deeply impractical. They sell women on the alluring glamour of skiing while leaving them out in the cold. Marks & Spencer is one of the latest U.K. high-street brands to launch a skiwear collection. Even supermarket Lidl is in on the action, with items in its ski range priced at less than 5 pounds (roughly $6.75). This follows earlier moves by fast-fashion retailers such as Topshop, which launched SNO in the mid 2010’s, and Zara’s imaginatively titled Zara Ski collection, which launched in 2023.