The ‘zombie internet’ has arrived—and it has devastating consequences for advertising, social media, and the human web

It’s like the dead internet, only more extreme. Here’s why the arrival of Moltbook signifies the start of a strange and unsettling new era in tech. In late January, like Dr. Frankenstein pulling the knife switch to jolt his monster alive, entrepreneur Matt Schlicht flipped the digital switch on his vibe-coded social network, Moltbook, unleashing his own monster into the world.