AI is ruining Pinterest. Here's why it's such a big problem
Published on: 2025-06-24 05:04:00
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For years, Pinterest has been dubbed the go-to social media site for seeing inspirational mood boards, tracking lifestyle, fashion, and beauty trends, and finding niche and popular consumer-based products. However, the site has recently been plagued with an onslaught of AI slop, making it difficult for users to decipher what's real, human-made content, or fake.
Pinterest users have taken to Reddit to vent about the app's changing landscape since the AI influx. Some users have even called the issue "The Enshittification of Pinterest."
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A common complaint is that AI-generated pins are now dominating people's feeds. One Reddit post explains that the app is becoming unusable because "it feels like Pinterest prioritizes automation and AI over user experience, which limits creativity and real inspiration."
Another Reddit user detailed how they're "bombarded" with ads when they open the app. O
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