The new Samsung Galaxy S26 Ultra features a built-in option for a Privacy Display. Prakhar Khanna/ZDNET
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Samsung unveils a Privacy Display filter at Unpacked.
The filter protects screens from prying eyes and can be turned off as needed.
The Galaxy S26 Ultra is the only model so far to feature this innovation.
Let's be honest, most of the updates to the Galaxy S26 series of phones during Samsung Unpacked were iterative. There were no huge camera improvements, no ultra-powerful processor, no groundbreaking AI features. But one thing stood out: Samsung introduced the Privacy Display feature on the S26 Ultra phone, and it just may be the most significant smartphone innovation in years.
Also: Samsung Unpacked 2026 live blog
The Privacy Display feature lets you read the screen clearly when you look at your phone straight on, while preventing others nearby from reading it. The best part? You can turn the Privacy Display off whenever you want to share what you're looking at with others.
I've been a fan of privacy screen filters since I had a BlackBerry in the 2000s, when I was in college and didn't want everyone around me looking at my screen. Even all these years later, privacy filters keep people on the bus, train, or a plane from peering into your phone. While I still appreciate a privacy filter, it becomes annoying when I want to show my husband a reel or let my kids see a video of a fox in our backyard from the night before.
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