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ZDNET's key takeaways
The $599 MacBook Neo was unveiled on March 4.
Apple announced the MacBook Pro with M5 Pro and M5 Max, as well as a new Studio Display, on March 3.
iPhone 17e and iPad Air debuted on March 2, ahead of the March 4 event.
While rumors had long been swirling that Apple is working on some kind of iPad and Mac launch this spring, we finally got to witness Apple's first major product launch of 2026. Apple held an event on March 4 in New York, where it unveiled the new MacBook Neo, an affordable $599 laptop. Multiple product launches preceded this event, however.
Apple announced the launch of an iPhone 17e and a new iPad Air with an upgraded M4 processor on March 2, as well as a MacBook Pro with a new M5 Pro and M5 Max processors and a Studio Display on 3/3. These announcements came after Apple's CEO Tim Cook confirmed on social media last week that new products would be announced beginning on Monday, March 2.
Every product Apple announced in March 2026
Rumors about what Apple planned to announce this spring have been swirling for months, and we were already expecting at least one new MacBook to join the new iPad Air and iPhone 17e. All products announced are available for preorder today, with general availability on March 11.
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