Elon Musk-owned X announced on Thursday that it’s revamping the social network’s Creator Subscriptions offering with a number of new features, including exclusive threads, a refreshed subscriptions paywall, a new dashboard, and a shareable subscriptions card, among other changes.
The company believes these updates will allow creators to attract more fans and provide better experiences, as it pushes to become a bigger part of the creator economy alongside Instagram, TikTok, YouTube, and Facebook.
X also highlighted the recent launch of its “Paid Partnership” label, which is applied to posts where the content is paid for or incentivized by a third party.
One key new feature arriving Thursday is the launch of “exclusive threads,” which allow creators to monetize their posts directly on X, instead of sending fans to an external website or newsletter. With these posts, creators can tease the value of the thread in a parent post, then allow audiences to subscribe directly to the individual conversation. Subscriber-only content will now live in the account’s main profile feed, instead of in a separate Subscriptions tab, according to X.
Other new tools are designed to help creators market themselves and track their analytics. This includes a new Subscriptions card that can be shared on X to promote the creator’s content. There’s also a new dashboard that lets creators more easily track their earnings alongside other subscriber insights, as well as access built-in growth tools.
Screenshot From X
X is also tweaking the subscription process, which includes a refreshed paywall where creators can highlight the benefits of their subscriptions, and a faster onboarding process for setting up subscriptions that now takes just two steps. X said it has also sped up application review times, so creators can more quickly get started with monetization.
“We are doubling down on creators, the platform’s most influential experts, thought leaders, and voices, by investing in tools that enable sustainable incomes and deeper connections with their audiences,” said Allegra Jacchia, Creators Product at X, in a statement about the launch. “We believe creators deserve to be compensated for the value, knowledge, and perspectives they bring to the platform, and a big part of that is enabling them to monetize their most loyal supporters directly.”
The company also formally announced the recent launch of the “Paid partnership” label, which offers creators a built-in tool to comply with X’s policy and industry regulations over labeling ads, without having to use hashtags. Instead, the new label appears directly below the post’s content, and it can be added after the fact if a creator forgets to include it when they first post.
Screenshot from X
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