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Tim Cook’s golf cart gets F1 treatment in new video from Apple Park

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Why This Matters

Apple's integration of Formula 1 coverage into Apple TV and the playful promotion featuring Tim Cook's F1-themed golf cart highlight Apple's expanding focus on sports entertainment and innovative marketing. This move not only enhances the value of Apple TV for consumers but also signals Apple's interest in leveraging popular sports to boost its ecosystem and brand engagement.

Key Takeaways

Apple TV is now home to Formula 1 races in the US, and to promote the partnership, Tim Cook just shared a new video where his Apple Park golf cart gets an F1-style pit stop.

F1 champion Max Verstappen visits Apple Park in his racing vehicle, lends Tim Cook his pit crew

Last weekend, the 2026 F1 season kicked off and Apple aired its first race coverage.

You can subscribe to Apple TV here to watch all F1 races and 2026 coverage.

To help promote Apple’s F1 partnership, CEO Tim Cook has posted a fun new video straight from Apple Park.

In the video, Cook is driving a golf cart through Apple’s flagship campus when he comes across former F1 champion Max Verstappen in his racing vehicle.

You can watch the YouTube video below and see Cook’s X post here.

Apple’s F1 coverage continues this week, with the first China weekend warmup in the early Thursday morning hours and the Grand Prix happening late Saturday night/early Sunday morning.

Did you watch F1 on Apple TV this past weekend? What was your experience like? Let us know in the comments.

Apple TV is available for $12.99 per month, or you can get it discounted through the Apple One bundle.

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