GoKawiilApple unveiled and launched seven new products in the first half of March, including iPhones, iPads, Macs, and more. Two weeks after the first product news, Apple returned with one more surprise announcement.
iPhone 17e and M4 iPad Air
On Monday, March 2, Apple started off the month with two product announcements.
The $599 iPhone 17e replaces the iPhone 16e with 2x the storage, faster performance, and the magic of MagSafe. There’s also a new “soft pink” color in addition to black and white options.
Apple also announced the 11- and 13-inch M4 iPad Air. Faster performance compared to the M3 version and more RAM thanks to an increase to 12GB make it a better version of Apple’s mid-tier tablet.
And Apple released a spring color refresh for iPhone accessories and Apple Watch bands.
M5 MacBook Air, M5 Pro/Max MacBook Pro, and two Studio Display releases
On Tuesday, March 3, Apple leaned in to the momentum with even more announcements.
Apple replaced the 13- and 15-inch M4 MacBook Air with the new M5 MacBook Air, now with double the base storage and double the peak storage, updated Wi-Fi and Bluetooth, and faster SSD speeds.
Apple also replaced the 14- and 16-inch M4 Pro/Max MacBook Pro with the new M5 Pro/Max MacBook Pro. SSD speeds are 2x faster and the base version now supports up to 64GB (with higher-end models supporting 128GB RAM based on configuration). Wi-Fi 7 and Bluetooth 6 replace Wi-Fi 6E and Bluetooth 5.3.
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