GoKawiilMeta on Wednesday launched a new program aimed at luring top creators from TikTok and YouTube to Facebook, offering guaranteed pay and boosted reach.
The Creator Fast Track program offers social media stars with established followings guaranteed monthly payments and increased reach on Facebook. It pays $1,000 a month to creators with at least 100,000 followers on Instagram, TikTok or YouTube, and $3,000 a month to those with over a million followers on any of those platforms.
"We have heard from established creators on other platforms … that it can be hard or intimidating to get started," Yair Livne, vice president of product for Facebook Creators told CNBC. "So this program is really meant to address that need."
The guaranteed payments will only last three months, but Livne said creators will get access to Facebook's Content Monetization program and will continue receiving a reach boost "in perpetuity."
The announcement comes as Meta steps up its broader push to win over this segment of users.
The company said it paid nearly $3 billion to creators in 2025, up 35% from the previous year. About 60% of that total went to Reels content, with the rest split across other formats.
Facebook, while boasting over 3 billion users, has long struggled to attract creators, who have gravitated toward TikTok and YouTube. The program is the next step in a process to attract those with established audiences to help boost original content on Facebook.