Tubi CEO Anjali Sud on how the streamer attracts younger viewers

Tubi's innovative approach to offering free, fan-centric content with a mix of blockbusters and social creator originals is resonating with younger viewers, signaling a shift in how streaming platforms engage new demographics. This strategy could influence industry trends towards more diverse and accessible content models. For consumers, it means more free, engaging entertainment options tailored to their preferences.

• Tubi combines blockbuster and original content to attract younger viewers.
• The platform emphasizes free, fan-focused entertainment.
• Engaging social creators helps Tubi connect with a younger demographic.