GoKawiilIncogni ZDNET's key takeaways Pros: Automated data-removal with easy onboarding, requires minimal technical knowledge to operate, effective results.
Cons: Lacks some functionality that competitors provide View now at Incogni
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Have you heard of Incogni? The company, launched in 2021 by one of our favorite VPN providers, Surfshark, helps reduce the amount of information that data brokers and people-search websites collect about you.
Your Personally Identifiable Information (PII) -- including your name, home address, and contact information -- is constantly being exposed, collected, traded, and sold. Many data brokers operate with little legal or regulatory oversight, which means they can profit from you and your data, often without your permission.
This doesn't mean, however, that trying to pry their hands away from your PII is pointless -- it's just difficult without the right support.
Also: Best data removal services: Wipe away your digital footprint and leave no trace
Dedicated data removal services can tackle data brokers on your behalf, forcing them to remove PII and potentially stop data collection entirely. I've spent about a year testing Incogni; here's why it's become one of my top choices for data removal services in 2026.
How much does Incogni cost?
Surfshark's Incogni is one of the least expensive options available (although, admittedly, not by a huge margin), with one-year plans starting at $8 per month. The company is currently offering a 55% off deal on annual plans for ZDNET readers with the code ZDNET.
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