Tim Cook says Apple had its best launch week for first-time Mac customers with the MacBook Neo — entry-level device now out of stock, with orders taking two to three weeks to ship

The strong demand for the MacBook Neo highlights Apple's successful entry into the budget-friendly laptop market, attracting new customers and potentially shifting market dynamics. Its popularity underscores the importance of affordable, well-designed devices for expanding Apple's user base, especially among students and casual users. This launch signals Apple's strategic focus on broadening its ecosystem and competing more effectively with budget PC options.

• MacBook Neo had its best launch week for first-time Mac customers.
• Demand is driven by new users switching from Windows to macOS.
• The device's affordability and design are key to its popularity despite modest specs.